Dr. Linda Ferguson

How does language make a difference in life? This question has engaged Linda Ferguson for more than 30 years. She has pursued answers as an academic, a business writer, a storyteller and a teacher. Her own writing and speaking is fluid and powerful, and she delights in helping others find their own best voices and strongest messages.

Linda Ferguson in the NLP Canada Training office.


As an academic (she holds a Ph.D. in English Literature from the University of Toronto), Linda studied  how putting experience into language changes both the meaning of the experience and the experience of the teller.  Her continuing pursuit is to take academic understanding of language and make it useful to people interested in making a difference and leading a more satisfying life.

Linda believes that we are all storytellers and that stories change lives. She found her own voice as a storyteller through Celtic fairytales and developed a repertoire of stories from around the world that build bridges between conscious and unconscious processes. Like other great storytellers, she is an accomplished listener who regularly discerns patterns that others miss.

In 2003, Linda became a practitioner of NLP (neurolinguistic programming). In NLP, she found techniques and perspectives that could be developed to teach people to change the way they used words as listeners and tellers. She has used these early building blocks to construct methods that make it easier to change the way language is used to explore the relationship between conscious and unconscious influence. 

Linda is a member of the Toronto Organizational Development network and the Canadian Association of Professional Speakers. She is also a member of the faculty of the Pilon School of Business at Sheridan College.

Most of all, Linda is a teacher of language who loves to guide others to hear more, to make better connections, and to make a difference through the words they use.

© NLP Canada Training 2015